Identifying – Who Looks Like Your Good Customer, and where are they?
So where do you find prospects that match your ideal customer profile? You dig for them. Bottom Line can conduct marketing research that will unearth your targets, the critical first step in deciding how you will ultimately approach them.
Age group, geography, buying power, purchasing habits, media use, history of use of your products/services. Armed with these critical types of information, we can begin the process of expending your marketing energy and investments where they will generate maximum ROM.
A quick trip to the internet will produce a list of every conceivable potential customer. And for a small fortune, you can develop marketing and sales approaches that will put your name in front of just about all of them. And while a few prodigies can indeed sell refrigerators to Eskimos, closing ratios and travel costs are prohibitive.
Bottom Line's market research produces genuine leads that match your pre-determined profile.
Together, we'll unearth prospects, not just suspects.
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